by Rumors have surfaced about a Ubisoft company takeover, causing share prices to reach a record high. Following financial turmoil, Ubisoft’s founders, the Guillemot family, have tried to prevent takeovers of the company in the past, but after continued poor performance, the effectiveness of leadership at Ubisoft has been called into question.
Ubisoft is under a lot of pressure and its leaders want to ensure that the next major release is as much of a hit as expected. Ubisoft recently launched an internal review to find out how to appeal to as many gamers as possible. By identifying and overhauling flawed patterns in its approach to game development and publishing, the company aims to make itself more ‘player-centric’ and regain its goodwill. These initiatives have been taken to benefit the company’s shareholders, in addition to finding an even larger audience for Ubisoft games.
Reuters reports that Ubisoft shares have surged above 30% following a Bloomberg report that a takeover of the company could be in the works. Riot Games owner Tencent reportedly already owns almost 10% of Ubisoft, compared to the Guillemot family, who currently run the company and own 15%. Both groups are said to be considering a takeover of Ubisoft, which could save the company from its financial problems. After the Bloomberg report on the buyout was released, Ubisoft’s stock prices rose to 13.34 euros, marking a historic one-day jump for the company.
Ubisoft stock prices are rising
It has become clear that this is a desirable move in the eyes of many Ubisoft investors. Previously, investors such as AJ Investments, a notable minority shareholder, expressed a desire for Ubisoft to go private after a dip in stock prices. The company’s shares were down 10%, marking a potential 10-year low for Ubisoft, which was looking for a path to revitalization.
The general sentiment is that even if Ubisoft makes reasonably well-received games, something needs to be done to secure sales of said games. Star Wars Outlaws did not meet Ubisoft’s sales expectations, despite receiving a large number of positive reviews. It just doesn’t seem like the title attracted enough attention, which is problematic given the fierce competition within the industry. Of course there is a lot involved Assassin’s Creed Shadowswhich undoubtedly played a role in the postponement to February 14, 2025. There is a chance that if more time is spent polishing the title, it could become a hit that puts Ubisoft in a better position, something the company is really looking forward to could use. .
Ubisoft
Ubisoft is a well-known video game developer and publisher headquartered in Saint-Mandé, France. Current CEO Yves Guillemot leads a series of teams responsible for some of the most iconic and well-known series in video games, with franchises such as Assassin’s Creed, Farcry, The Crew, Just Dance and more. Ubisoft also serves as the parent company for a range of other video game developers, including names like Massive Entertainment, Ubisoft Paris, Blue Mammoth Games, Red Storm Entertainment and more.
- Date founded
- March 28, 1986
- Headquarters
- Saint Mande, France
- CEO
- Yves Guillemot
